AdTECH: OOH – Singapore is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
Join the region’s experts as they discuss, analyse and dissect everything you need to know about AdTECH, Out of Home and Programmatic DOOH.
Hear how AdTECH is influencing the future of advertising and how it can benefit you.
09:30 Hello, Good Morning and Welcome | Adrian J Cotterill | Editor in Chief | DailyDOOH and Ron Graham | Managing Director | Media On The Go Pte Ltd.
10:00 Keynote | TBA
10.30 How Programmatic Works With OOH ? (Agency, Publisher, Client, Tech)
Amanda Woo | Chief Development Officer | Clear Channel Singapore
Kelvin Tan | Head of Customer & Marketing, Retail Business | NTUC Fairprice
Matt Bushby | MD | Hivestack
Chaired by Franck Vidal | APAC Director | Adcity at Havas Media
11:45 Our Path to Programmatic DOOH
Connie Tsui | General Manager – Business Development | Asiaray Media Group
12:15 How Does AdTECH Enable The Future for Publishers ?
Danny Lim | CEO | Kingsmen OOH Media
Jeslyn Tan | VP Media & Digital | SMRT Commercial Pte Ltd.
Evlyn Yang | Managing Director | JCDecaux Singapore
14:00 Don’t Discount The Specialists | Rachana Lokhande | OOH Business Strategist, Advisor at Indian Outdoor Advertising Association (IOAA) and Visiting Faculty at MICA
Rachana Lokhande is former co-CEO of Kinetic India. A business leader & a strategist who has been in the OOH industry for 19 years, she has worked with some of the largest Digital, FMCG, Retail & Telecom clients. Rachana was awarded “The Most Influential in OOH Industry” in 2019. She is a visiting faculty at MICA & an Independent Director.
14:30 How To Build a Platform Around The Data You Have | Jamie Bubb | Co-Founder and Head of VGI Digital Lab | Special Projects Lead – VGI Group and BTS Group | Startup Advisor
15:15 SHORT COMFORT BREAK
15:30 How Big Brands See OOH In China
16:00 Understanding Data and Activating OOH Audiences
Linda Lim | Chief of Advertising Partnerships and Market Development | Singapore Press Holdings (SPH)
TBA | TBA | TBA
16.30 Beating The Recession With AdTECH
17:00 Closing Remarks | Ron Graham | Managing Director | Media On The Go Pte Ltd