Ron Graham is currently Founder & Managing Director of Media On The Go Pte Ltd, a Singapore based consultancy for OOH media in Asia Pacific,
He has 38 years’ experience in advertising media starting in the U.K., working with the largest outdoor media owners.
In 1986 Ron moved to Singapore with Pearl & Dean and he worked in many countries throughout Asia and Australia and attained the role of Regional Director Asia Pacific.
In 1997 he switched to media specialist agency Kinetic Worldwide, setting up a regional HQ in Singapore and offices in Hong Kong, Philippines, Malaysia, Thailand, Australia and China. He concluded his work with Kinetic in 2009, with the role of COO – Asia Pacific.
For the past 10 years Ron has operated as an independent consultant actively involved in the out of home advertising media industry, addressing opportunities and ‘next-step’ challenges for OOH media businesses.
Recent projects include mergers and acquisitions, start-ups, business development and strategic adviser in all matters relating to place-based media and in particular, new developments for out of home media, including data, technology, systems, audience measurement and analytics.
Ron has direct and relevant capability, widely across Asia Pacific and Middle East markets but specifically has deep knowledge and experience in Singapore, Malaysia, Indonesia, Thailand, Philippines, India, Vietnam, Cambodia and Australia.